historical context
The change in Apple’s helm and the effect it would have on Steve Jobs was set in motion back in 1983. The background was as follows:
“The year [1982] before, 279,000 Apple 2’s were sold, compared to 240,000 IBM PC’s and its clones. But the figures for 1983 were coming in starkly different, with 420,000 Apple 2’s, versus 1.3 million IBMs and its clones. And both the Apple 3 and Lisa were dead in the water."
-Steve Jobs, Walter Isaacson "Personal Computers: And the Winner Is . . . IBM. The battle for market supremacy is already over." -Business Week. 1983 |
"The Apple 3. Discontinued in April 1984" Old Computers.
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"Jobs with Sculley." Inc. 1983
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“There were many reasons for the rift between Jobs and Sculley in the spring of 1985. Some were merely business disagreements, such as Sculley’s attempt to maximize profits by keeping the Macintosh price high when Jobs wanted to make it more affordable."
-Steve Jobs, Walter Isaacson |
Fast forward about a decade:
It was 1996 and Apple’s sales
were sagging. The IBM platform with Microsoft software had taken major market
share. Previously, in 1985 after being fired from Apple, Jobs created another
company, called NeXT. He created software which would be the future
Apple platform. In 1996, Apple bought NeXT. The NeXT STEP platform laid the
foundation for the Mac operating system. Jobs eventually took the helm
and brought Apple from failure to success. Apple
was cool again!
"Steve Jobs at NeXT." PC World. N.p., n.d. "NeXT Logo." About Steve Jobs. N.p., n.d. Web.